How to Find the Best Keywords for Etsy & Rank on Page 1

Open Keyword Pick and type what you sell in plain words — for example, personalized jewelry gifts. Set the country to United States (or wherever your buyers are). Run the search. You’ll get a list of related phrases people actually type on Google. For each one you’ll see: • how many searches it gets per month • how hard it is to rank • a simple Yes / Maybe / Not yet on whether it’s worth the work Don’t pick the biggest number. Pick a phrase that sounds like a shopper ready to buy your kind of product, with a Yes (or a clear Maybe). Click on the phrase.

In the detail, look at: • What they want — Does it sound like someone ready to buy a gift or product on Etsy? Or someone just looking up information? You want a buyer. • Best format — Does it fit an Etsy listing (physical item, digital download, printable)? Or does it sound more like a blog post or YouTube video? If it’s not a buyer, close that detail, go back to the list, and click a different card. Repeat until you find one that fits. When you have a good one, write it down. You'll put those exact words at the start of your Etsy title text.

Open your Etsy listing (or draft a new one). In the title box, type your Keyword Pick phrase first — the exact words from Steps 1 and 2. Put them at the very beginning. Example: if your phrase is personalized jewelry gifts, start the title with those words, then add material and who it’s for: Personalized Jewelry Gifts – Silver Name Necklace – Bridesmaid Gift Why the start matters: on phones, Etsy cuts titles short. Shoppers and Etsy’s search both notice the first chunk first (about the first 30–40 characters). Don’t bury your best phrase in the middle or end. Don’t swap in different words from ChatGPT. Use the phrase you already checked in Keyword Pick.

Stay on your Etsy listing. Scroll to the tags section. Etsy gives you 13 tag slots — use all of them. Take the phrase from Keyword Pick and break it into short tags (about 2–3 words each). Put those in first. Then add close matches (material, style, who it’s for, occasion) — still related to that same phrase, not random new words. Example for personalized jewelry gifts: • personalized jewelry • jewelry gifts • personalized gifts • name necklace • bridesmaid gift • …and so on until all 13 are filled Also fill every optional detail Etsy offers when it fits your product: color, holiday, occasion, recipient, room, and so on. Shoppers use those filters, and empty ones can hide your listing. Save the listing. You’re done: one Keyword Pick phrase → title → tags → details.

After you publish, don’t keep changing the title every few days. Etsy needs time to show your listing in search (about two weeks is a fair first test). While you wait, go back to Keyword Pick and run one more search for your next product (or a tighter version of the same niche). Save another Yes / Maybe phrase the same way: Steps 1–2, then title and tags again. If a listing isn’t getting views after you’ve given it time, don’t guess new words. Open Keyword Pick, pick a different phrase from your results (or a new search), and update the title and tags once with that phrase — then wait again.